Social media for Not for Profits
Social media can be overwhelming at times: content (photographs, images, video and text), online communities, tone of voice, moderation, legal considerations, time management, public verses personal posts, timely responses to customers and more. And then there is the multitude of platforms – Facebook, Pinterest, LinkedIn, YouTube, Twitter and blogging sites like WordPress.com to name but a few. Where should you start? Do you even need to start using social media?

We understand social media
Not for Profits are a unique unto themselves and every NFP is unique. Don’t jump into social media without carefully selecting what best suits your needs. Nothing is worse than an organisation that started Facebook or Tweeting but has not done an update in the last year or two. It is part of your organisation’s public face, just like a shop window, it is either neat and tidy, or run-down and tired. Even worse perhaps, there is no shop window for your NFP! We have great experience with social media, let us help you!

Let us guide you through the process
Museums, galleries, historical societies and community groups are called on to do a lot of things. Let Optimize Business help you assess your specific needs for social media. We’ll sit down with you to understand your customers, your opportunities for social and then we will either train you and/or your staff or you can hand it all over to Optimize Business for a complete outsourced solution.

Our approach
We are flexible and will work to meet your individual needs. We will also tell you straight out if we think social media is not right for you. We will also talk to you about social media advertising, it is constantly changing but provides direct access to local customers you choose to communicate with.

• Needs analysis
• Strategy development
• Initial account configuration
• Content creation
• Outsource 100% or in-house training
• Build & engage your community
• Social advertising
• Grow your business!

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